Good Chaos Lifestyle Private Limited is the registered legal entity behind the popular footwear and apparel brand Ludic (ludic.life). This guide provides the official, verified contact information for customer support and clarifies the critical distinction between corporate registration data and consumer-facing help channels.
Official Customer Contact Information & Support Channels
For all customer service inquiries (orders, returns, products), you must use the dedicated brand channels. The corporate registration details are not for customer care.
| Contact Purpose | Official Channel | Details & Notes |
|---|---|---|
| Customer Support Email | curious@ludic.life | Primary contact for all customer queries. Mon-Fri, 10 AM – 6 PM IST. |
| Customer Support Form | Write to Us Form | Structured form for returns, orders, product issues. |
| Order Tracking | ludic.clickpost.in | Self-service portal; do not email for tracking. |
| Registered Corporate Email | ishit.jethwa@gmail.com | Not for customer support. Legal/financial correspondence only. |
| Registered Office Address | Office No. 1212, 12th Floor, Block B, Shilp Corporate Park, Rajpath Rangoli Rd, Bodakdev, Ahmedabad, Gujarat 380054 | Not a walk-in customer service center. Legal registered address. |
Critical Immediate Note: There is NO publicly available customer care phone number for Good Chaos Lifestyle Private Limited or the Ludic brand. Any searches for a phone number will lead to the brand’s official email support.
Step-by-Step Guide to Contact for Customer Issues
If you have purchased from Ludic and need help, follow these steps. Do not use the corporate registration data.
1. For Order, Return, or Product Support
- Go to the Official Support Page: Visit ludic.life/pages/support.
- Choose Your Path: For quick help, check the FAQ or Top Questions. For direct contact, use the “Write to Us” link.
- Use the Contact Form: Fill out the Write to Us form completely. Select the correct subject (e.g., Returns, Order/Shipping).
- Attach Media: If applicable, upload photos/videos (front, back, side views) of the product issue.
- Submit & Wait for Email Response: A support agent will reply to your email within business hours.
2. For Tracking a Delivery
- Do not call or email. Use the dedicated tracking portal: https://ludic.clickpost.in/en.
- Enter your tracking details here for real-time updates from delivery partners (Bluedart, Delhivery).
3. What NOT to Do: Avoiding Common Mistakes
- DO NOT call or visit the registered corporate address in Ahmedabad. It is not a retail store or service center.
- DO NOT send customer service emails to the ishit.jethwa@gmail.com address. This is a legal/founder contact, not a support desk.
- DO NOT search for a phone number on third-party sites like Dun & Bradstreet or Tofler. These sites list corporate registry data, not customer service contacts.
Understanding the Corporate Data vs. Customer Care
User pain points often arise from confusing the company’s legal registration with its customer service operations.
- Corporate Identity (CIN): U14109GJ2023PTC139393
- Purpose: Legal, financial, and statutory compliance.
- Where Listed: Ministry of Corporate Affairs, Dun & Bradstreet, Tofler, InstaFinancials.
- Contact on these sites: Often shows the director’s email (
ishit.jethwa@gmail.com). This is not customer service.
- Brand Identity: Ludic (ludic.life)
- Purpose: Consumer-facing sales, marketing, and customer experience.
- Where Listed: Official website, social media, product packaging.
- Contact for this: curious@ludic.life and the online contact form.
Key Takeaway: For any issue related to a purchase, you are a Ludic customer, not a correspondent of Good Chaos Lifestyle Pvt Ltd. Use the brand’s channels.
User Pain Points & Warnings
- Pain Point: “I found the company’s address in Ahmedabad. Can I go there for an exchange?”
- Solution & Warning: No. The registered office is a legal and corporate address, not a retail outlet or customer service hub. Your exchange/return must be processed online via the official returns portal.
- Pain Point: “I emailed
ishit.jethwa@gmail.comabout my delayed order but got no reply.”- Solution & Warning: That email is not monitored for customer queries. Resend your issue to the correct channel: curious@ludic.life. Always include your order number.
- Pain Point: “Every directory site shows a different contact. Which one is correct?”
- Solution: For customer care, only the
ludic.lifedomain is correct. Corporate directories list legal contacts for B2B purposes (e.g., investor relations, vendor contracts).
- Solution: For customer care, only the
Brand Messaging & Positioning Context
- Legal Name: Good Chaos Lifestyle Private Limited.
- Operating Brand: Ludic, a “footwear-first lifestyle brand.”
- Customer Commitment: Their support page states: “We’re great people to talk to on weekdays… Our support team is available from Monday to Friday, 10am to 6pm.” This commitment is fulfilled via email and form, not phone.
Practical Tips for Effective Resolution
- Use the Right Channel: Product/Order issue = curious@ludic.life. Legal/business proposal = corporate channels.
- Be Detailed in Your Query: Include your Order Number, Product Name, and a clear description of the issue in your first email.
- Patience During Business Hours: Responses are only sent weekdays between 10 am and 6 pm IST.
- Initiate Returns Online: The 7-day return policy requires you to start the process on the website’s returns page.
Frequently Asked Questions (FAQ)
Q1: What is the customer care phone number for Good Chaos Lifestyle/Ludic?
A: There is no public customer care phone number. The brand operates support exclusively via email: curious@ludic.life and their online contact form.
Q2: Is the registered office address in Ahmedabad a store I can visit?
A: No. Office No. 1212, Shilp Corporate Park, Ahmedabad, is the legal registered address. It is not a retail store, warehouse, or customer service walk-in center. All customer interactions are handled online.
Q3: What is the official email for Ludic customer support?
A: The only official email for customer support is curious@ludic.life. The email ishit.jethwa@gmail.com found in corporate registries is a legal contact, not for support.
Q4: Who owns Ludic brand?
A: Ludic is a brand owned and operated by Good Chaos Lifestyle Private Limited, founded by Ishit Jethwa and Girish Tulsidas Jethwa.
Q5: How do I return a Ludic product?
A: You must initiate the return online within 7 days of delivery. Visit the Ludic website, go to the Return Policy page, and use the returns portal. Customer support via curious@ludic.life will then guide you.
Q6: I need a GST invoice. Who do I contact?
A: For GST invoices related to your purchase, contact curious@ludic.life with your order details. This is a customer service function.
For all post-purchase support, always begin at the official Ludic support hub: https://ludic.life/pages/support. This is the only source of accurate customer care information.
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